Pay-Per-Click Network Datacom Offers Rich Media Banners
The Toronto-based Datacom Network, aprovider of click-throughbased Internet advertising, officially released Datacom ActivMedia--a richmedia advertising solution.
The Toronto-based Datacom Network, aprovider of click-throughbased Internet advertising, officially released Datacom ActivMedia--a richmedia advertising solution.
The Toronto-based Datacom Network, a provider of click-through based Internet advertising, officially released Datacom ActivMedia–a rich media advertising solution.
The technology gives advertisers the ability to display interactive banners over the reach of the Datacom Ad Network. Rich media banners include the ability to show viewers Flash, Shockwave, and HTML/CGI banners.
“The current Web advertising market mostly consists of GIF/JPEG banner ads, which limit advertiser’s creative abilities. ActivMedia solves this problem by allowing more eye-catching ads to be shown to the viewer,” said Brandon Gale, chief technical officer at Datacom. “In addition, ActivMedia banners are completely interactive, allowing the viewer to sign up directly for services, or request information without ever leaving the banner or the publisher’s site.
The Datacom Network is comprised of over 5,000 members, delivering over 125 million impressions per month, the company says. Services include execution, control, tracking and reporting for online media campaigns.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.