Pinterest appealing to marketers with new tool
Pinterest has launched a 'marketing developers programme' on its social scrapbooking site, which offers brands a tool to publish content and ads.
Pinterest has launched a 'marketing developers programme' on its social scrapbooking site, which offers brands a tool to publish content and ads.
Pinterest has launched a ‘marketing developers programme’ on its social scrapbooking site, which offers brands a tool to publish content and ads.
Launching with a range of partner companies including Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind, the service allows marketers to publish content directly to Pinterest on behalf of clients.
The firms can now publish content directly to Pinterest on behalf of their clients, which are often marketers and media companies. Partners will tap into Pinterest using an “application programming interface,” or API.
After a period of testing, Pinterest found that pins posted through its new tool received more repins, according to Jyri Kidwell, Pinterest’s head of marketing developer partnership.
“The goal is to help businesses have tools where they can scale, optimize and manage their content on Pinterest, whether it’s organic or paid,” Mr. Kidwell said. “But a likely scenario is that they’ll promote things that are getting good engagement, organic to paid.”
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