Pinterest testing animated Pins to diversify ad offerings
Pinterest is set to test animated Pins in a bid to create a more engaging environment for advertisers to interact with users.
Pinterest is set to test animated Pins in a bid to create a more engaging environment for advertisers to interact with users.
Pinterest is set to test animated Pins in a bid to create a more engaging environment for advertisers to interact with users.
The photo-sharing tool is looking to polish its offerings by enabling advertisers to push specialised content through the tool.
Selected ads will mimic Facebook’s video autoplay feature – with animation driving attention to posts as users scroll through their feeds.
The news follows Pinterest’s commitment to beef-up its advertising opportunities, especially when it comes to targeting the site’s growing male demographic.
Speaking to AdAge, Eric Hadley, head of partner marketing at Pinterest, said that for example, the sports category would be split into distinctive sub-genres as to increase the accuracy of ad targeting – as the tool looks to further monetise its service.
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