Online drugstore PlanetRx.com onFriday teamed with MemberWorks, adeveloper of membership programs, in a marketing pact that has each companypromoting the other, and gives MemberWorks members access to discountedproducts at PlanetRx.com.
Online drugstore PlanetRx.com on Friday teamed with MemberWorks, a developer of membership programs, in a marketing pact that has each company promoting the other, and gives MemberWorks members access to discounted products at PlanetRx.com.
PlanetRx.com is competing in a crowded and high-stakes sector, with big marketing dollars being spent by players like Drugstore.com, More.com, CVS.com, and Rx.com. And the sector also overlaps somewhat with the online beauty products sector, which is also rife with competition.
On a playing field where consolidation is already occurring, and much more is expected, the companies that build successful brands and forge meaningful marketing partnerships, will be the ones left standing.
This deal calls for PlanetRx.com to give MemberWorks’ 5.5 million members discounts on prescription drugs and health and beauty products. In addition, the two companies will actively promote each other to their respective members.
“PlanetRx.com is proud to be the first to give MemberWorks’ Health Services members an online destination for filling their prescriptions and purchasing health and beauty products,” says William Razzouk, chairman and chief executive officer of PlanetRx.com.
“Our relationship with MemberWorks allows us to access MemberWorks 5.5 million members with affordable prescription drugs and health and beauty products, as well as useful health information and community support.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.