6 Steps to Effective Email Testing
Email

6 Steps to Effective Email Testing

14y Mike Hotz

6 Steps to Effective Email Testing

Establishing a test regimen is the key to unlocking higher open, click, and conversion rates. Read More...

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12 Ways to Give Your Brand Advocates a Megaphone
Marketing

12 Ways to Give Your Brand Advocates a Megaphone

14y Robin Neifield

12 Ways to Give Your Brand Advocates a Megaphone

In order to get your customers talking, you have to give them something to talk about. Read More...

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Finally! An Eye-in-the-Sky for Online Retailers
Data insights

Finally! An Eye-in-the-Sky for Online Retailers

14y Aubrey Beck

Finally! An Eye-in-the-Sky for Online Retailers

Offline marketing tools are getting built into new real-time marketing platforms for e-commerce. Read More...

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Yahoo Chairman Bostock Steps Down
Display Advertising

Yahoo Chairman Bostock Steps Down

15y ClickZ News Staff

Yahoo Chairman Bostock Steps Down

Four directors step down, and two are added. Read More

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AKQA's James Hilton: Why France Is a Digital Tastemaker
Marketing

AKQA's James Hilton: Why France Is a Digital Tastemaker

15y Joan Voight

AKQA's James Hilton: Why France Is a Digital Taste...

AKQA's new Paris office has plans for a staff of 40 to 50. Why now? Read More...

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5 Trends Shaping the Mobile Market
Marketing

5 Trends Shaping the Mobile Market

15y Jeremy Lockhorn

5 Trends Shaping the Mobile Market

Opportunities for marketers to connect with their audiences on mobile devices this year. Read More...

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Cisco Pushes Limits of LinkedIn's Messaging Platform
Email

Cisco Pushes Limits of LinkedIn's Messaging Platform

15y Douglas Quenqua

Cisco Pushes Limits of LinkedIn's Messaging Platfo...

Some 140,000 "chief experience officers" are shown the same video ad in biggest use of InMail to date. Read More...

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Digital Planning in 2012: 3 Resolutions To Keep
Asia

Digital Planning in 2012: 3 Resolutions To Keep

15y Vincent Teo

Digital Planning in 2012: 3 Resolutions To Keep

Instead of diving straight into digital executions, let's examine the bigger picture for this year. Read More...

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Subway Taps MediaCom for U.S. Digital Ad Spending
Display Advertising

Subway Taps MediaCom for U.S. Digital Ad Spending

15y Zachary Rodgers

Subway Taps MediaCom for U.S. Digital Ad Spending

Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Read More...

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5 Questions That Yahoo's New CEO Must Address
Marketing

5 Questions That Yahoo's New CEO Must Address

15y Chris Copeland

5 Questions That Yahoo's New CEO Must Address

The company's success hinges on Scott Thompson's answers to these questions. Read More...

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6 Tips for Using Propensity Models to Improve Response and Revenue
Automation

6 Tips for Using Propensity Models to Improve Response and Revenue

15y Stephanie Miller

6 Tips for Using Propensity Models to Improve Resp...

Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Read More...

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Why Is the Digital Media Space Such a Mess?
Display Advertising

Why Is the Digital Media Space Such a Mess?

15y Adrian Tompsett

Why Is the Digital Media Space Such a Mess?

As the universe contracts, more cleanly defined lines and organization will take the place of chaos. Read More...

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Future of Agencies: The Metamorphosis Needed to Succeed in the Digital World
Asia

Future of Agencies: The Metamorphosis Needed to Succeed in the Digital Worl...

15y Vivek Bhargava

Future of Agencies: The Metamorphosis Needed to Su...

Why the remuneration, team structure, capabilities, and business model of agencies will need to evolve. Read More...

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Google to EU Privacy Watchdogs: You Can't Stop Us
Data insights

Google to EU Privacy Watchdogs: You Can't Stop Us

15y Kate Kaye

Google to EU Privacy Watchdogs: You Can't Stop Us

Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda. Read More...

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Super Bowl 2012 Ads: 3 Trends to Watch
Marketing

Super Bowl 2012 Ads: 3 Trends to Watch

15y Anna Maria Virzi

Super Bowl 2012 Ads: 3 Trends to Watch

In advertising, what a difference two years makes. Read More...

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AOL to Lean On Right Media in 'Big Three' Ad Deal
Display Advertising

AOL to Lean On Right Media in 'Big Three' Ad Deal

15y Zachary Rodgers

AOL to Lean On Right Media in 'Big Three' Ad Deal

AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Read More...

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Digital Marketing: Focus on What It Does, and Not What It Is
Asia

Digital Marketing: Focus on What It Does, and Not What It Is

15y Darren Yan

Digital Marketing: Focus on What It Does, and Not ...

With an increasingly fragmented digital industry, clients are spoilt for choice. However, there is no silver bullet that will maximize marketing effec...

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Tracking Firm AdTruth to Work With W3C on Privacy
Data insights

Tracking Firm AdTruth to Work With W3C on Privacy

15y Susan Kuchinskas

Tracking Firm AdTruth to Work With W3C on Privacy

AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track. Read More...

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Request for Proposal: How to Make the Most of It
Automation

Request for Proposal: How to Make the Most of It

15y Stacie Levy

Request for Proposal: How to Make the Most of It

How to develop a scoring system to evaluate marketing automation providers. Read More...

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Are You Losing Credibility With Yourself?
Marketing

Are You Losing Credibility With Yourself?

15y Anna Papadopoulos

Are You Losing Credibility With Yourself?

This year make a plan to honor your commitments so you don't disappoint others and ultimately yourself. Read More...

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Korea Search Marketing Forecast 2012
Asia

Korea Search Marketing Forecast 2012

15y Mark Kum

Korea Search Marketing Forecast 2012

Time to say goodbye to Overture in Korea? Read More

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Google "Undermines Privacy Safeguards" Says Lawmaker
Data insights

Google "Undermines Privacy Safeguards" Says Lawmaker

15y Kate Kaye

Google "Undermines Privacy Safeguards" Says Lawmak...

Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes. Read More...

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AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies
Display Advertising

AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies

15y Zachary Rodgers

AOL Sees Ad Gains, Pushes 'Project Devil' Inside A...

Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Read More...

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The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong
Data insights

The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong

15y Andrea Fishman

The Domino Effect of Bad Data: 5 Reasons Why Your ...

When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble. Read More...

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Same Turkey, New Knife
Marketing

Same Turkey, New Knife

15y Chris O'Hara

Same Turkey, New Knife

Technology may still capture the most advertising value, but what if publishers own it? Read More...

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Responsive Design, Nimble Architecture
Marketing

Responsive Design, Nimble Architecture

15y Todd Drake

Responsive Design, Nimble Architecture

Support more devices, use more context, and provide a better user experience with mobile first, responsive design, and responsive content. Read More...

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'Groundhog Day' for Email Marketers
Email

'Groundhog Day' for Email Marketers

15y Jay Brangiforte

'Groundhog Day' for Email Marketers

If you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result. Read More...

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