Total spending of online sales increased from $4 billion in July to $4.2 billion in August, according to the NRF/Forrester Online Retail Index. Read M...
View articleWhen Ann and Andy launched ClickZ, they had three potential scenarios for the endgame: remain private, pursue venture capital for a potential IPO, or ...
View articleOne of the most difficult problems in web site design is navigation. When you say "web site design," a lot of people immediately think of graphics, of...
View articleDespite the billions of dollars pharmaceutical companies pump into offline direct marketing efforts, online budgets are meager and will likely remain ...
View articleCoca-Cola's recent megadeal with AOL signals a new marketing strategy that includes more online visibility. Coke also teamed with NTT DoCoMo in Japan,...
View articleThe food industry has taken a giant leap forward in adopting electronic methods for locating products, according to a survey sponsored by Thomas Food ...
View articleFew people are ready to buy a home without visiting it in person, but online real estate sites have become an important part of the home-buying proces...
View articleThere are many issues facing media producers who create content for the World Wide Web. These issues affect those who enhance the online experience wi...
View articleIs fraud a bigger problem for online retailers than their offline counterparts? It depends on who you ask. The Gartner Group says online fraud is high...
View articleIn our rush to create killer web sites, we often forget the most important audience of all: the customers. Site creators and marketers often assume cu...
View articleYou asked for it, you've got it. In answer to many requests, Paul gives you specific technical solutions for getting your dynamic pages registered in ...
View articleNot too long ago, affiliate programs were one of the mostinnovative ways to drive customers to your web site. Now, just about every site has an affili...
View articleWhen big-name entertainment web sites announce huge layoffs or fold up entirely, you have to wonder what's wrong with that segment of the business. Is...
View articleThere are a number of different ways to design a great banner. Over the years, we've seen that the time-tested "truths" of traditional advertising are...
View articleThe difference between public relations and publicity was spelled out in all the headlines and on all the news shows this past week. We didn't see the...
View articleLet's face it: People can't buy a product they know nothing about. One of the most ignored disciplines at a nascent company is marketing. Why? The big...
View articleWhat separates online marketing from offline marketing? Online marketing is a live performance and, thus, has had to change and adapt quickly. Offline...
View articleIs it possible for online shopping to be too much of a good thing? David tried to purchase a $200 VCR online, but it turns out he had better luck at a...
View articleIt's almost time for Internet retailers to put up or shut up. One more holiday season of slow sites, lost orders, and late deliveries should separate ...
View articleYou've probably noticed that these days, arcades have pretty much gone the way of disco, but did you know that many of your favorite games are still a...
View articleSuccess has always been based on a company's ability to build strong relationships with customers, suppliers, partners, and, most important, employees...
View articleIf your focus is on B2B, then chances are your targeted market already receives tons of promotional email. Time is valuable for these people, and, rea...
View articleAs we all know, a skilled and experienced affiliate manager is nearlyas rare as a Honus Wagner T-206 baseball card. If you're planning to implement an...
View articleThe Top 20 e-tailers of August 2000, according to PC Data Online. Read More...
View articleIf your press kit is not interactive, not available 24/7, not in digital form, ditch it! Times have changed, and the electronic press kit has morphed ...
View articleLast week Martin discussed how the great superbrands have become anachronisms in the face of dot-com brands' meteoric rise and how the brand pioneers ...
View articleThe evolving technology of customer relationship management for the smaller company, by linking database histories with text chat, provides the small-...
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