To quote a web publisher: "If somebody had told me that I would one day outsource a main source of revenue, I would have questioned that person's sani...
View articleIn the beginning there was the word, and the word was called hypertext, and the word was good enough for those who used the web. But as time went on, ...
View articleSales and marketing have long been seen as opposite ends of a spectrum: marketing deals with "mass" and abstractions, and sales is hands-on with custo...
View articleThere are a couple of routes you can take when starting your new Internet business. First, you could try to become the first mover in a new category a...
View articleThe Internet is filled with monumental success stories. But one of its most intriguing tales concerns not success, but one of the most expensive and c...
View articleMost web sites use their own proprietary ad-serving technology and software for managing campaign data. They all record data differently and report it...
View articleInteractive sales reps deal exclusively with the interactive media planners and buyers who allocate the interactive budget. These folks never think ab...
View articleWhen designing a web site interface, think ahead a bit. If you can anticipate some things that are likely to change or develop over the months to come...
View articlePlace a dozen media planners in a room together, and they'll certainly have a conversation about the sales reps they deal with on a daily basis. Media...
View articleOver 10 million crazed greeting card fans are stuffing our inboxes with personal rich media messages, and in five years everyone will be doing it. So ...
View articleA study released several months before the recent security disasters shows some 46 percent of online shoppers have halted an online purchase out of se...
View articleIn early days of online advertising, most sites didn't yet have standardized terms and conditions or billing procedures. So the agency or the site wou...
View articleDo sales reps need training in traditional as well as new media? Opinions vary. Some give an unqualified "yes" while others don't want to bring the ba...
View articleSome of the most effective entrepreneurs are very unreasonable. They use being unreasonable as a tool. These are the people who get stuff done. They b...
View articleCompensation for media services in an interactive agency is always a subject of debate, especially when you consider a typical client: a dot-com strug...
View articleEmail is red-hot right now. It ranks number one, alongside affiliate networks, for effectiveness. The key to dramatically improving performance and RO...
View articleThere are many considerations when either projecting or analyzing the back end of your online ad campaign. Some of Jim's recent campaigns used the fol...
View articleThe Internet advertising business is growing up. Eighteen months ago, Janet and Nancy said we were in toddlerhood. Today we seem to be in school. Lite...
View articleNick wants to look at the role of passion in building and promoting your business. It's well known that passion sells. The more breathless, the more e...
View articleDoes the term "SIG" draw blank stares in the online advertising world? Not if Bill McCloskey can help it. Read all about the fledgling rich media org ...
View articleWireless devices and Internet appliances are high on the hype meter. Justifiably so, as consumers will surely benefit from being able to order flowers...
View articleWith Valentine's Day this week, Ann talks about something near and dear to her heart: site publishing. Pity the much-maligned site publishers. They ha...
View articleBack in 1994, GeoCities came on the scene as a viable ad vehicle with a compelling model for advertisers. An idea whose time had almost come. The comm...
View articleWhat level of qualification is really appropriate for a bona fide sales lead? Too broad, and the salespeople will feel their time is being wasted. Yet...
View articleTruck-loads of VC cash have financed the arrival of hundreds of new start-ups online. With all this well-heeled competition, what are the options for ...
View articleThe perennial question about rich media and all online advertising is this: Is it branding or is it direct marketing? The answer, of course, is that i...
View articleThe name of the new e-media game is barter - the exchange of unsold inventory for exposure through another media vehicle. If you are an Internet site ...
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