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View articleAdvertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Read More...
View articleApp publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange....
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View articleAn SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Read More...
View articleIf the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says ...
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View articleMedia planners have to become proficient in content planning and native advertising strategies. Here's why. Read More...
View articleNow is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Read More...
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View articleAn interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Re...
View articleAre we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. ...
View articleBeing cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Read More...
View articleBranded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations....
View articleMarketers have until June to get over cookies, a digital advertising executive said earlier this week. Read More...
View articleAOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstro...
View articleWhat began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subs...
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