Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleA credit card promotion plus an international comic book convention equals a great opportunity. Here’s how programmatic connected the dots. Read More...
View articleHere are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleHow can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers? Read More...
View articleBy exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...
View articleWe're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...
View articleWhat is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...
View articleTim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video con...
View articleAnalyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...
View articleHow can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...
View articleImprove your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation....
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleChristmas isn't just a time for good cheer, it's also a time for terrible advertising. From the overly sentimental and corny to the irritating and unc...
View articleSometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...
View articleThe Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...
View articleAll signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - tha...
View articleMobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...
View articleNative advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...
View articleThe success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...
View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleThe digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...
View articleDisplay is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...
View articleAdvertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their...
View articleRegardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right. Read More...
View articleIt's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...
View articleDespite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability ra...
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