The NAA reported an uptick in mobile pageviews in September. Read More...
View articleWith new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part on...
View articleAs "Internet attorney Kent Wesley," Arnett will convince your loved ones you deserve a new smartphone. Read More...
View articleA new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships. Read More...
View articleThree mobile marketing must-haves for the holidays. Read More...
View articleIf you remember to "keep it simple stupid" and "have underlying grassroots sentiment" you will drive revenues and readers like you have never seen bef...
View articleAdopt a marketing strategy that incorporates the holidays into this month's media buys. Read More...
View articleWe are living in an "always-on" mobile data environment, and this creates an opportunity to create location-based services that focused on building cu...
View articleRed Aril lets marketers blend multiple data types to model and reach targeted audiences. Read More...
View articleWhat's the opportunity in TV apps for marketers? Part one in a two-part series. Read More...
View articleWith so many changes in 2011, being able to apply all you learned would be the key theme for 2012. Consider these four areas. Read More...
View articleWhat's good for shoppers is better for Amazon, as mobile shopping gains steam. Read More...
View articleSix campaigns saw 200 percent lift when adding YouTube to TV buys. Read More...
View articleThe media group pegs 2012 growth at 6.4 percent, still better than this year. Olympics and U.S. election will be buoys. Read More...
View articleGeneral Mills brand connects TV ads to mobile with Shazam. Read More...
View articleYield optimization buy will eventually bring more display inventory to the DoubleClick Ad Exchange. Read More...
View articleMillennial Media’s Q3 report suggests branding ads on the network are growing. Read More...
View articleESPN.com projects its commitment to quality across mobile sites, apps, and notifications. Read More...
View articleAdvertisers must work with service providers to develop a customer-centric privacy plan in location marketing campaigns. Second in a three-part series...
View articleBehind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Read More...
View articleConsumers aren't just expecting great deals this holiday season; they're expecting a great shopping experience. And retailers had better deliver. Read...
View articleAd sellers raked in $7.9 billion, according to IAB and PwC. Read More...
View articleTakes reins at publishing house in January. Read More...
View articleA look at the value of digital video beyond the GRP. Read More
View articleLessons in driving buzz around branded videos. Read More...
View articleSnapshots of the web's top sites on a key shopping day. Read More...
View article