Blueshift’s Engage21 Conference: Experience Smarter Marketing
Digital Advertising

Blueshift’s Engage21 Conference: Experience Smarter Marketing

5y Jeremy Chan

Blueshift’s Engage21 Conference: Experience Smarte...

Next week’s virtual conference will discuss the rapidly changing environment online marketers find themselves in and how to navigate a future with man...

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If you want sellers to sell more, embrace AI
Acquisition

If you want sellers to sell more, embrace AI

5y Kayleigh Halko

If you want sellers to sell more, embrace AI

Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

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The fruits of collaboration: how US retailers are monetizing their data
Acquisition

The fruits of collaboration: how US retailers are monetizing their data

5y Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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How your personal brand can save your career during a pandemic
Digital Advertising

How your personal brand can save your career during a pandemic

5y Mark W. Schaefer

How your personal brand can save your career durin...

Despite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...

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How Humanscale pivoted from in-office to the WFH furniture market
Case Study

How Humanscale pivoted from in-office to the WFH furniture market

5y Jacqueline Dooley

How Humanscale pivoted from in-office to the WFH f...

The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

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Being an effective marketing leader with Mark Evans, Direct Line Group
Digital Advertising

Being an effective marketing leader with Mark Evans, Direct Line Group

5y Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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How technology is changing the role of the CMO in 2021
Digital Transformation

How technology is changing the role of the CMO in 2021

5y Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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How will technology transform the fragile client/agency ecosystem?
Advertising & Promotion

How will technology transform the fragile client/agency ecosystem?

5y Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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How app-free contactless payments are retailers’ and shoppers’ little helpers
Commerce & Sales

How app-free contactless payments are retailers’ and shoppers’ little helpe...

5y Val Vacante

How app-free contactless payments are retailers’ a...

Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...

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Customer experience in 2025: here’s where we’re heading
AI & Automation

Customer experience in 2025: here’s where we’re heading

5y Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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How technology is streamlining processes in finance and insurance
Analytics

How technology is streamlining processes in finance and insurance

5y Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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How Ad Council raised $407M in donated media for their COVID-19 campaign
Case Study

How Ad Council raised $407M in donated media for their COVID-19 campaign

5y Jacqueline Dooley

How Ad Council raised $407M in donated media for t...

Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...

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4 tips on successful digital asset management
Digital asset management

4 tips on successful digital asset management

5y Aoife Morgan

4 tips on successful digital asset management

Companies struggling to keep up with booming digital content should look to invest in digital asset management (DAM) to streamline projects and boost ...

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How to take your contact center to the next level
AI & Automation

How to take your contact center to the next level

5y Lee Baptiste

How to take your contact center to the next level

The pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...

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The top three secrets to increasing email open and click rates in 2021
Digital Marketing

The top three secrets to increasing email open and click rates in 2021

5y Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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A look at the full revenue impact of retail media ad platforms
Digital Marketing

A look at the full revenue impact of retail media ad platforms

5y Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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2021 digital marketing trends you need to know from 13 marketing experts
Content

2021 digital marketing trends you need to know from 13 marketing experts

5y Neal Schaffer

2021 digital marketing trends you need to know fro...

Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...

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Analyzing the best ecommerce platforms for SEO
Digital Marketing

Analyzing the best ecommerce platforms for SEO

5y Daniel Tannenbaum

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

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The five latest Google Ads features and how to make the most of them
Digital Advertising

The five latest Google Ads features and how to make the most of them

5y Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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How to create a seamless interactive voice experience
Disruptive MarTech

How to create a seamless interactive voice experience

5y Jacqueline Dooley

How to create a seamless interactive voice experie...

Readspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...

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How conversational analytics helped StarKist grow their tuna pouch category by 75 percent
Analytics

How conversational analytics helped StarKist grow their tuna pouch category...

5y Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

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Open banking: is this technology the future of finance?
Disruptive MarTech

Open banking: is this technology the future of finance?

5y Daniel Tannenbaum

Open banking: is this technology the future of fin...

Open banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...

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Giving your storytelling impact: it’s all in the delivery
Content

Giving your storytelling impact: it’s all in the delivery

5y Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

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Why doesn’t Zoom have advertising in it?
Digital Advertising

Why doesn’t Zoom have advertising in it?

5y Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings Read More...

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Which areas of tech grew the most during lockdown?
Digital Marketing

Which areas of tech grew the most during lockdown?

5y Daniel Tannenbaum

Which areas of tech grew the most during lockdown?

COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...

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Let’s just take a minute
Digital Advertising

Let’s just take a minute

5y Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020
Digital Advertising

45% of retailers plan to spend more on social media advertising in 2021 vs ...

5y Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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