Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...
View articleSending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-throu...
View articleMarketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs t...
View articleThe display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points...
View articleIn an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their post...
View articleGroupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Read More...
View articleIn the wake of this week’s Veet fiasco, we take a look at five advertising campaigns deemed controversial enough to be scrapped altogether. We would l...
View articleSegmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues...
View articleAlthough many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in ...
View articleNew research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...
View articleAs we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of ...
View articleThere is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Read More...
View articleIBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Read More...
View articleFacebook will display fewer ads in its right-hand column, but the ads will be larger than before. Read More...
View articleCara Delevingne, the world's most socially active model, has released snippets of the new YvesSaintLaurent lipstick ad through her Instagram account t...
View articleEyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consum...
View articleFeminists everywhere rejoice as Veet pulls controversial "sexist" ad which depicted a hairy man being magically transformed into a hairless babe - tha...
View articleA new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to th...
View articleAs robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technol...
View articleOftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...
View articleGreat bosses can have a huge impact on the course of your life, possibly guiding you toward something you love or steering you away from something you...
View articleFull-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency...
View articleThe next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So w...
View articleHighlighted here are eight core digital trends that will help define the rest of 2014 for us in Asia. Read More...
View articleBefore the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can ...
View articleNew York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Read More...
View articleThe partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Read More...
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