Quattro Wireless Adds Former Advertising.com Exec

Start-up Quattro Wireless has expanded its team, signing two experienced ad execs to join the founders of the mobile advertising company.

The company appointed Sandy Shanman to vice president of advertising sales and Joseph Grabmeier to chief financial officer. Quattro was founded last month by the same team that launched early mobile company m-Qube, which was sold to VeriSign. Grabmeier and Shanman will join CEO Andy Miller, VP of business development Lars Albright, and CTO Eswar Priyadarshan, on Quattro’s executive team.

Grabmeier most recently was the chief financial officer with Arnold Worldwide, while Shanman was VP of sales for Advertising.com, where he oversaw Web, search, affiliate and video media sales across the Northeast and Midwest regions with revenue responsibility in excess of $100 million.

Having two seasoned executives join a wireless start-up is less a testament to the team at Quattro than it is an indication of the potential for growth in mobile advertising, according to Quattro co-founder Lars Albright.

“It shows the enthusiasm around the mobile space that we have guys of this seniority, with lots of options in their careers, coming to the mobile space,” said Albright. “It’s a nice story for the mobile industry in general, and it’s a sign of the momentum of mobile. It’s a great sign for Quattro [that] as a young company we’ve been able to attract such quality executives. Senior guys jumping into the mobile space is an interesting trend to watch.”

While Albright said Shanman will leverage his relationships to bring new ad clients to Quattro. “He’s new to mobile, but his knowledge in networking and skills are transferable in the mobile space,” said Albright. “We’ve signed up a lot of these premiere publishers. We talked about Univision, and we’ve others coming out in the next six to eight weeks.”