Rev Science Board Adds Agency Heft

The chief innovation officer of Publicis Groupe Media, which includes Starcom MediaVest Group (SMG) and ZenithOptimedia, has joined the board at behavioral targeting firm Revenue Science.

Revenue Science expects new Director Rishad Tobaccowala will enhance the company’s understanding of converged media spending. The appointment will also certainly benefit the company’s agency relations efforts. Publicis Groupe Media reported an estimated $41.8 million in billings last year.

“They demonstrate the kind of advanced thinking that will make passion-based targeting — an SMG priority — more powerful and measurable, which is a great advantage for our clients,” said Tobaccowala of Revenue Science.

In addition to his role at Publicis, Tobaccowala is also president of Starcom incubator SMG Next and co-founder of SMG IP, a digital communications agency. His background includes several executive posts at Leo Burnett, including president of Giant Step, that agency’s interactive subsidiary. Before that he was director of Leo Burnett’s interactive marketing group. He is on the interactive committee of the American Association of Advertising Agencies.

“His insights on everything from how offline media dollars will migrate online, to digital media convergence will be tremendous assets,” said Bill Gossman, president and CEO of Revenue Science.