Rocket Fuel announces integrations with leading video networks to bring the power of Big Data & artificial intelligence to brands

Rocket Fuel, a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced integrations with video advertising companies LiveRail, SpotXchange, and Tremor Video.

Rocket Fuel’s Advertising That Learns ® platform helps brand marketers optimise brand lift on their target audience, and reach their audiences efficiently and at scale. Integration with these companies provides higher brand lift and audience accuracy by increasing Rocket Fuel’s scale of high quality pre-roll content. Increased scale provides more moments of influence, and more data for the Rocket Fuel platform to learn from. Rocket Fuel’s media and platform customers will benefit immediately as the Rocket Fuel platform’s years of highly predictive performance data is unleashed on new video inventory.

There have been a number of reports that offer impressive data about the viewership of online video advertisements:

• The chance of getting a page one listing on Google increase 53 times with video (Forrester Research)
• Branded video content reaches nearly half (46%) of all internet users in the UK. More than half of these people (54%) go on to click though to the brand’s website (Econsultancy)
• 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association)
• Video promotion is over six times more effective than print and online (b2bmarketing.net)
• YouTube accounts for over 28% of all Google searches (ComScore)
• 65% of senior executives have visited a company’s website after watching a video (Forbes Insights)

LiveRail, SpotXchange and Tremor Video will be seamlessly integrated into the platform, which already includes pre-roll video from Adap.TV, BrightRoll, and Google DoubleClick’s AdX. Rocket Fuel’s media and platform customers who currently work with Rocket Fuel for video will instantly reap the benefit of these additional integrations.

“More and more brand marketers are challenged with the task of reaching the right audience at the right time across a variety of mediums,” said Rocket Fuel’s Senior Vice President of Product and Business Development, Simon Hayhurst. “Brand marketers love video ads, and big data loves video too. These new partnerships with LiveRail, SpotXchange, and Tremor Video further strengthen Rocket Fuel’s capability to drive optimal results for brand marketers across all channels.

“Video has become the preferred medium for brand advertisers, as it offers greater reach and helps them drive higher engagement with consumers,” said Mike Shehan, CEO of SpotXchange. “Buying a brand-receptive audience at scale has always been a challenge for marketers.  SpotXchange’s partnership with Rocket Fuel helps bridge this gap by allowing greater access to the highest quality video inventory.”

“With digital video ad spending expected to double by 2017, Rocket Fuel’s partnership with LiveRail couldn’t come at a better time,” said Mark Trefgarne, CEO of LiveRail. “Our partnership with Rocket Fuel will offer brand buyers exceptional reach and scale in video inventory.”

Founded in 2008, Rocket Fuel is a technology company that has built a big data and artificial intelligence platform to deliver superior results for digital advertisers. Rocket Fuel’s focus on driving performance has characterised every aspect of its business, including delivering strong customer returns on advertising spend (ROAS) from its use of machine-learning algorithms, predictive analytics, and human insight.