Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, mor...
View articleIt’s search, Jim, but not as we know it. In a search industry where most of the major players are focused on machine learning, artificial intell...
View articleEvergreen content is content which stays fresh for a longer period of time than most, and which can be more valuable from an SEO and traffic perspecti...
View articleWhat tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.? All of these are gre...
View articleHow do you ensure that your content marketing strategy is effective? There are many challenges to deal with until you create a successful content mark...
View articleAs consumers continue to move away from their desktops and spend more time on their smartphones and mobile devices, marketers too need to shift their ...
View articleOnline writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writi...
View articleHoliday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends shoul...
View articleVideo content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook and see how Twitter vi...
View articleOn September 23, Google announced Penguin 4.0, the latest version of its web-spam algorithm, and it is fair to say that this iteration has tip-toed it...
View articleTwitter is opening Moments to all users and takes curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of...
View articleA lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, you probably wonder, “When do I get t...
View articleThe 10 types of content and experience platforms: Which are best for your business? How can you create content marketing which works for search, righ...
View articleInstagram is not just about attractive visual content anymore, as it turns into a powerful marketing tool for every business. How did it turn the pass...
View articleAll restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites. Read More...
View articleDespite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mentio...
View articleAmazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPu...
View articleSponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...
View articleLife is about to get a whole lot better for email marketers and designers. That’s because Google recently announced that by the end of this mont...
View articleThis month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...
View articleRetail success for the 2016 holiday season will be founded in mature, mobile-marketing programs and advanced mobile technologies. The most inescapable...
View articleEmily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleChief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...
View articleOnline consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change. eBay has one. As do Se...
View articleNational Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not ...
View articleBusinesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major piece of consumer ...
View articleThree years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we...
View articleArtificial intelligence (AI) is no longer a futuristic concept, it’s a staple of today. From virtual personal assistants like Siri and Cortana, AI is ...
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