It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...
View articleAfter Facebook's Cambridge Analytica scandal, one of many tech giant controversies this year, DuckDuckGo saw its most dramatic increase in traffic eve...
View articleLike any healthy long-term relationship, retaining clients requires trust, open communication, and a willingness to commit from both parties. Read Mor...
View articleAn intro to deep learning and 5 examples of how to practically apply it for online retailers, including product image optimization and text summarizat...
View articleA quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them. Read...
View articleAs the digital market grew more competitive, so did our clients. We could no longer point to keyword rankings and increased traffic and call it a day....
View resourceEcommerce and retail marketers are bringing their top game for this holiday marketing season . Here are 7 things to be sure to avoid. Read More...
View articleCompanies spend a lot of money on events, but often miss buying signals from attendees. Paying attention could mean not just better events but bigger ...
View articleA microsite is a single web page separate from the company homepage. A great launchpad for new ideas and creativity, and can be up to 4x more effectiv...
View articleWorking with an SEO agency can be expensive and out of reach for the average small business owner. The good news? Even if you don’t consider yourself ...
View resourceDepending on your product or service, Instagram marketing could be an essential piece of your social media strategy. Here are 5 tips for better ROI. R...
View articleMissing signals at live events? Here are 4 of the best ways to collect attendee data: registration data, in-session questions, social media, and surve...
View article49% of shoppers rely on influencers when making purchasing decisions. Tips for using influencers in your Amazon holiday marketing strategy. Read More...
View articleMicrosites can be 4x more effective than traditional campaigns. What they are and how to use them for your 2019 product launches and campaigns. Read M...
View articleWe review the top news in martech from the week of November 19–November 26, 2018. Read More...
View article74% of consumers (including me) are willing to give up data for a more personalized ad experience. Why am I being chased around the internet with T-re...
View articleFacebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...
View articleExpect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud remov...
View articleThis new research from ClickZ, in association with Kenshoo, shows how advertisers at U.S. brands are expanding budget and reach for the 2018 holiday s...
View articleAI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...
View articleMany businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...
View articleIn 2019, CMOs and heads of marketing will be expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offli...
View resourceIn a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulatio...
View articleThis new research from ClickZ, in association with Kenshoo, shows advertisers at U.S. brands are expanding budget and reach for the 2018 holiday seaso...
View resourceWhen it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to...
View articleThe use of content marketing in financial services is nothing new, but it has developed differently and has taken diverse shapes and forms. Today, the...
View resourceWe review the top news in martech from the week of November 5–November 12, 2018. Read More...
View articleFor a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...
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