Indian advertising agencies need to wake up to the challenges posed by globaleconomic trends and emerging interactive technologies like the Internet,a...
View articleDoubleClick Inc. isintroducing a new feature for its DART technology that allows clients todeliver demographically targeted ads based on a Web site's ...
View articleBerkeley, CA-based CyberGold Inc. , the "pay forattention" marketing company, made a serious of personnel changes. Read More...
View articleThe Children's Advertising Review Unit (CARU) of the Council of Better BusinessBureaus said that kids site Bonus.com is "the first newmedia company to...
View articleOgilvyOne Worldwide in New Yorklaunched the IBM Virtual Pass & Play Game on the NFL official Super Bowl Web site builtand hosted by IBM. Read More...
View articleDigital agencies Razorfish and Avalanche Systems said they haveformed a new partnership, and Razorfish, part of Omnicom's CommunicadeNetwork,has taken...
View articleAtlanta-based PARADIGMInteractive said that First TennesseeBank signed on for research, planning, and placement of Internetadvertising for 1998. Read ...
View articleMatchLogic Inc. , an onlineadvertising management services firm, and InterVU Inc. , specialist inmanagement and distribution of video banners and mult...
View articleCompetitive Media Reporting (CMR) and Jupiter Communications said theyare entering into a strategic alliance in which Jupiter's AdSpend Data Reportwil...
View articleInvestment bank Hambrecht & Quist and LinkExchange , acooperative advertising network, launched "WebCensus," a quarterlystudy of Web attitudes and usa...
View articleWired Digital Inc. and Millward BrownInteractive said that Wired Digital's online properties now offer"first-of-its-kind" online brand effectiveness r...
View articleAdOne Classified Network Inc. said it will host its First Annual Affiliates Meeting, on Feb. 4 at theInteractive Newspapers '98 conference in Seattle....
View articleChicago-based newspaper consortium Classified Ventures has acquired VisualProperties, which through its Apartments Plus serviceis a provider of intera...
View articleMost online marketing efforts will fail if planners continue to follow theircurrent strategies, according to a new report from Jupiter Communications'...
View articleWall Street Speaks , afinancial showcase for emerging growth companies, said it is planning amultimillion dollar ad campaign to raise the awareness le...
View articlePoppe Tyson Inc. in New Yorknamed Brad Winney as president of Poppe Tyson Inc., and Tom Wharton as chiefoperating officer and chief financial officer....
View articleNew York City-based THINK New IdeasInc. named Brian Martin, an award-winning design and creative veteran,as creative director of THINK New York. Read ...
View articleOnly days after ZULU-Tek Inc. tookcontrol of SOFTBANK InteractiveMarketing , Andrew Batkin, who served as chairman of the board ofSOFTBANK Interactive...
View articleNew York-based Internet ad repping company Cliqnow! Sales said it willbe representing the Women's Forum, a network of women's sites, and ZacksInvestme...
View articleInteractive agency NicholsonNY said ithired two marketing pros and is unveiling a new vision for onlineadvertising to make research and media planning...
View articleCiting explosive growth, Philadelphia area advertising agency Intersphere CommunicationsLtd. said it is moving its offices from Blue Bell to a renovat...
View articleSanta Clara, CA-based Bay Networks Inc. launcheda strategic branding initiative highlighting the value Bay Networks-designednetworks are bringing to c...
View articleInfoSpace Inc. and Lambert Publishing, which puts out BestTalk , The Talking Phone Book, formed a strategic partnership to bring local advertising to ...
View articleCNN Financial News President Lou Dobbs andthe chairman of The New York Times Arthur Sulzberger Jr., will beamong the keynote speakers at Jupiter Commu...
View articleOne of my favorite things to do in the morning is to tear out of the house, hop on my bike and crank out a few miles before breakfast. Read More...
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