Sequent Launches Online, Print Campaign

Beaverton, OR-based Sequent Computer Systems Inc. launched a global advertising campaign including online and print ads in national business and computer trade publications.

The roll-out includes a corporate Web page redesign and a new tagline to reinforce Sequent’s data center leadership. The multi-million dollar ad campaign was created by EURO RSCG/DSW Partners.

The ads will run primarily in the U.S., U.K. and France. According to Craig Aramaki, DSW Partners account director, the campaign takes the theme and tagline: “Can Your Data Center Do This?” to high level IT decision-makers and corporate executives as they face major e-commerce infrastructure decisions.

The initial three ads are aimed at differentiating Sequent from its competition with a focus on technology advances that are unique to Sequent, backed by proven customer successes. Sequent’s new Web site will reflect the new branding created by DSW Partners.

DSW Partners (we love what the cat had to say on the company’s homepage) serves as a lead agency and West Coast presence for EURO RSCG Worldwide at its offices in Salt Lake City and San Francisco.