SF Interactive Wins PeopleFirst.com Account

Digital marketing agency SF Interactive was named interactive agency of record for PeopleFirst.com, an online auto financing service. Billings were not disclosed.

SF Interactive said it will provide strategic and creative leadership for online advertising including branding, media planning and buying, Web site design, banner advertising, and direct email.

“We chose SF Interactive because of the broad array of strategic marketing services they offer. The fact that they provide everything from account planning and research to online advertising was particularly attractive,” said Susan Timmerman, director of marketing for PeopleFirst.com.

SF Interactive’s current client list includes Discover Brokerage, VeriSign, Symantec, CBS Marketwatch, Jamba Juice, Moonstone Mountain Equipment, BabyCenter.com, PlanetRx.com, HomeGain.com, RemarQ, BravoGifts.com, San Francisco Music Box, 3Com’s Palm Division and the Triarc Beverage Group (makers of Mistic, RC Cola and Snapple).

Founded in 1995, PeopleFirst.com spent over 18 months building its customized Internet lending delivery systems and has been offering auto loans via the Internet since August 1997. The company presently offers auto loans in 39 states plus the District of Columbia with plans to expand to all 50 states.