One of GameSpot.com's "Best Games of 2007 Dubious Honors" awards is the " Most Despicable Use of In-Game Advertising. " An honor executives from Microsoft's Live and Massive teams once confided to me they work all year to avoid being nominated for
One of GameSpot.com’s “Best Games of 2007 Dubious Honors” awards is the “Most Despicable Use of In-Game Advertising.” An honor executives from Microsoft’s Live and Massive teams once confided to me they work all year to avoid being nominated for. This years nominees include “Guitar Hero III” (Xbox 360, PS3, PS3, Wii), “Need for Speed ProStreet” (Xbox 360), “Skate” (Xbox 360), (All-Pro Football 2K” (Xbox 360, PS3). The reader’s choice, with 56 percent of votes, was “Guitar Hero III,” a game that sold every pixel to product integration and ad placements.
The top honor from the GameSpot editors goes to EA’s “Need for Speed ProStreet” for the ads appearing everywhere including the Xbox Live achievement points. The $25 instant skill boost doesn’t help the game’s status, and players found the constant downloading of dynamic ads a problem throughout the game’s connected lifespan. Let’s go to the video.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.