Silverpop Acquires Digital Oxygen in U.K.

A month after setting up an office in London, email marketing services provider Silverpop has acquired Digital Oxygen, an interactive marketing agency based in the U.K. Terms of the cash and stock deal were not disclosed.

A former Silverpop client and reseller, Digital Oxygen offers Silverpop greater access to the U.K. market and a launching point from which to expand further into Europe, said Bill Nussey, Silverpop’s president and CEO. The agency’s clients currently include The British Horseracing Board (BHB), Midway Games, Zenith Optimedia, Proximity London, and HMV.

“Silverpop is rapidly expanding its sales and services outside the U.S.,” Nussey said. “We expect that more than half of our revenues will come from outside the United States eventually.

Other countries Silverpop is looking to roll services out to in include Germany, France, the Netherlands, and Spain, he added.

The company currently has 12 U.K. clients, including two global banks, Skype, and British Sky Broadcasting, and 180 clients in the U.S.