Size matters: The ideal length of everything online

In the world of online, size really rules the kingdom. Every piece of content should perfectly suit its environment, too many characters and it will be snubbed like an inedible jungle shrub.

In the world of online, size really rules the kingdom. Every piece of content should perfectly suit its environment, too many characters and it will be snubbed like an inedible jungle shrub.

Take a look at this infographic from Sumall, which suggests that tweets between 71-100 characters have a 17% higher engagement rate.

sizematters

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