Sony, Barclaycard and WSJ share social data strategies

Social media data analytics provides an unprecedented opportunity to gain an in-depth view of your customer and drive future business decisions and strategy.

Useful Social Media recently hosted a 50-minute webinar  where senior social media execs from Sony, Barclaycard and The Wall Street Journal shared their social media strategies. It contains great insight and ideas on how companies can prioritise and leverage their social data.

Interestingly only 40% of the webinar attendees, made up of 286 social media execs, state that they are confident they’re using their social data effectively. One of the issues that many face is that there’s so much data to track and measure.

During the webinar Tim Lion, European Head of Social Media at Sony, highlights that companies should use their business goals as a way of deciding what social data to track and analyse. It’s too easy for companies to lose sight of what matters when presented with an abundance of data.

The three speakers give exclusive insight into how the multi-national brands tap into their digital grapevine and have established a framework for social insight delivery.

Download the full 50-minute discussion, for free, by clicking here.