A new study from YouGov has revealed that Father Christmas and his elves are in for one hell of a busy season if they are to gather up enough technology to produce the 4m tablets that digitally-savvy Brits say they will be purchasing this winter.
A new study from YouGov has revealed that Father Christmas and his elves are in for one hell of a busy season if they are to gather up enough technology to produce the 4m tablets that digitally-savvy Brits say they will be purchasing this winter.
Commissioned by Newsworks, the data reported that 2.9m consumers said they will be buying a tablet this Christmas, with 1.3m people set to receive one as a gift. Those aged 35-44 age were reported as the most likely to purchase the device for another, and those aged 18-24 being the most common receivers of the gift.
A whopping 16.5m Brits already own the travel-friendly device, with these latest figures sure to further the highlight the necessity of ensuring that brand websites are tablet and mobile friendly, lest companies risk losing out on potential consumers.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleUber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleTechnology for Marketing 2025 carried one clear message: marketers are done with noise, they want results. From simplifying martech to rethinki...
View articleIn this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strate...
View articleExplosive E-Commerce Growth and Loyal Fans ThirdLove has quietly become a powerhouse in online intimate apparel, with its e-commerce revenues surgin...
View articleStructured data gives marketers the clarity to make informed decisions and turn raw information into actionable insights. Read More...
View article
Leave a Reply
You must be logged in to post a comment.