The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Read More...
View articleThough native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them m...
View articleWithout products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencie...
View articleWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...
View articleIn the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...
View articleHaving a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traf...
View articleBecause of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...
View articleTraditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...
View articleAdvertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...
View articleThe concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic....
View articleMarketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centere...
View articleGoogle is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within Tr...
View articleIn the first installment of ClickZ’s video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy sh...
View articleThe company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s miss...
View articleMore transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows...
View articleThe popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have qu...
View articleAmazon has created its own app advertising platform for Android and Fire to rival similar products from Google, Facebook, and Twitter Read More...
View articleFacebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...
View articleAt a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of me...
View articleThe video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nik...
View articleWith the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Read ...
View articleThe Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions shoul...
View articleRetargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleTwitter's Q1 earnings revealed some interesting facts about the company's status, including that leaks caused losses for the platform, its user base h...
View articleIndonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digi...
View articleDating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...
View articleToday, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
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