3 ways technology can boost CX while keeping costs under control – even during challenging times
AI & Automation

3 ways technology can boost CX while keeping costs under control – even dur...

6y Umesh Sachdev

3 ways technology can boost CX while keeping costs...

With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, whi...

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How Natural Language Processing (NLP) is helping call centers get smart
AI & Automation

How Natural Language Processing (NLP) is helping call centers get smart

6y Sam O'Brien

How Natural Language Processing (NLP) is helping c...

RingCentral's Sam O'Brien provides a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to telemarketing and other ma...

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True confessions of a CMO, part 2: I cheat
Digital Marketing

True confessions of a CMO, part 2: I cheat

6y Latane Conant

True confessions of a CMO, part 2: I cheat

If MQLs aren’t the way to better unite marketing and sales, then what is? In her second True Confession, Latane Conant shares the metrics you should b...

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Automating affiliate: Why digital marketing’s last hold-out should be connected to the AI grid
AI & Automation

Automating affiliate: Why digital marketing’s last hold-out should be conne...

6y Julie Van Ullen

Automating affiliate: Why digital marketing’s last...

Julie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make i...

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Key marketing areas ripe for innovation during the Coronavirus crisis
AI & Automation

Key marketing areas ripe for innovation during the Coronavirus crisis

6y Lomit Patel

Key marketing areas ripe for innovation during the...

Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Rea...

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Machine learning is your secret weapon for customer acquisition
AI & Automation

Machine learning is your secret weapon for customer acquisition

6y Chad Ruff

Machine learning is your secret weapon for custome...

Chad Ruff, CTO of SMB software provider Swiftpage, discusses how machine learning, artificial intelligence etc. can help companies grow and improve cu...

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Affinity’s AI-powered relationship intelligence platform is transforming CRM
Analytics

Affinity’s AI-powered relationship intelligence platform is transforming CR...

6y Jacqueline Dooley

Affinity’s AI-powered relationship intelligence pl...

Affinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. Read More...

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Brands aren’t using the full slate of available first-party data
Analytics

Brands aren’t using the full slate of available first-party data

6y Jacqueline Dooley

Brands aren’t using the full slate of available fi...

New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...

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Real-time digital insights & automation: Powering digital marketer’s performance
AI & Automation

Real-time digital insights & automation: Powering digital marketer’s perfor...

6y Jim Yu

Real-time digital insights & automation: Powering ...

This evolution of real-time marketing puts digital marketers squarely at the forefront of strategy, creative, and innovation. Are you positioned to ca...

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CX is still broken and how to fix it
Digital Marketing

CX is still broken and how to fix it

6y Ryan Lester

CX is still broken and how to fix it

CX has come a long way since the nascent days of commerce. Or has it? LogMeIn's Ryan Lester discusses how there is still much work to be done. Read Mo...

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AI-based personalization provides 10%+ revenue uplift to this top retailer
Analytics

AI-based personalization provides 10%+ revenue uplift to this top retailer

6y Jacqueline Dooley

AI-based personalization provides 10%+ revenue upl...

AI-based personalization platform provider ZineOne reveals how personalized in-the-moment engagement increased net revenue by over 10% for a top retai...

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The beginner’s guide to neural networks
AI & Automation

The beginner’s guide to neural networks

6y Jeremy Fain

The beginner’s guide to neural networks

Deep Learning Neural Network startup Cognitiv's CEO, Jeremy Fain, provides a beginner’s guide to neural networks and its benefits to brands and market...

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Five technology + trends changing digital marketing in 2020
AI & Automation

Five technology + trends changing digital marketing in 2020

6y Timothy Seward

Five technology + trends changing digital marketin...

ROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mista...

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How Citi Commercial Cards is using conversational AI to improve CX
AI & Automation

How Citi Commercial Cards is using conversational AI to improve CX

6y Jacqueline Dooley

How Citi Commercial Cards is using conversational ...

We spoke with Citi’s Managing Director, Gonca Latif-Schmitt, to learn more about Citi Commercial Cards is using AI chatbot technology within the large...

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The age of customer acquisition 3.0
AI & Automation

The age of customer acquisition 3.0

6y Lomit Patel

The age of customer acquisition 3.0

IMVU's Lomit Patel shows how to use AI and automation to provide an operational layer atop customer acquisition solutions to deliver amazing results f...

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UX is the top brand differentiator among marketers in 2020
Brand awareness

UX is the top brand differentiator among marketers in 2020

6y Jacqueline Dooley

UX is the top brand differentiator among marketers...

We take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...

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The future of AI is in job enhancement, not replacement
AI & Automation

The future of AI is in job enhancement, not replacement

6y Neil Hammerton

The future of AI is in job enhancement, not replac...

Natterbox’s CEO, Neil Hammerton explores AI’s growing role in the future of communication, particularly how companies can strike the right balance bet...

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SuperBowl ads reveal our ever-evolving relationship with AI
AI & Automation

SuperBowl ads reveal our ever-evolving relationship with AI

6y Eric Turkington

SuperBowl ads reveal our ever-evolving relationshi...

RAIN's Eric Turkington, discusses how this year’s Super Bowl ads showcase the increasing adoption of voice tech from consumers, and the core themes to...

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Top 10 marketing trends to watch for in 2020
Digital Marketing

Top 10 marketing trends to watch for in 2020

6y Heidi Melin

Top 10 marketing trends to watch for in 2020

From dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...

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Why you need an SMS chatbot right now: Six strategic best practices
AI & Automation

Why you need an SMS chatbot right now: Six strategic best practices

6y Hillary Black

Why you need an SMS chatbot right now: Six strateg...

Head of Marketing and Strategy at Mav, Hillary Black helps you design a strategic, conversational experience on SMS with best practices and examples. ...

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How predictive advertising is changing the future of digital marketing
Digital Advertising

How predictive advertising is changing the future of digital marketing

6y George Konidis

How predictive advertising is changing the future ...

Co-founder of Growing Search, George Konidis shares four brilliant ways businesses can amplify their marketing spend through predictive advertising. R...

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Nine brands innovating customer-centric retailing today
Digital Marketing

Nine brands innovating customer-centric retailing today

6y Nikole Wintermeier

Nine brands innovating customer-centric retailing ...

Crobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? R...

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Using artificial intelligence to design better mobile app user experience
AI & Automation

Using artificial intelligence to design better mobile app user experience

6y Samantha Roberson

Using artificial intelligence to design better mob...

As hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience...

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Make sure your marketing vision is 20-20 this year
Digital Marketing

Make sure your marketing vision is 20-20 this year

6y Tom O'Regan

Make sure your marketing vision is 20-20 this year

Madison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. Read More...

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Marketing automation solutions every SMB should have in 2020
Automation

Marketing automation solutions every SMB should have in 2020

6y Chad Ruff

Marketing automation solutions every SMB should ha...

Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...

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How new technology is changing the game for the luxury customer
Digital Marketing

How new technology is changing the game for the luxury customer

6y Hadar Paz

How new technology is changing the game for the lu...

How live chat, chatbots, AI and more are creating a new opportunity for luxury brands to create a better, seamless digital customer service experience...

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Brands are competing on emotional connection, and using AI to get there
AI & Automation

Brands are competing on emotional connection, and using AI to get there

6y Danny Tomsett

Brands are competing on emotional connection, and ...

Emotional connection is more than twice as valuable to brands than customer satisfaction. But how can they connect with people on a deeper, human leve...

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