A new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...
View article"Marketers can do wonders if they just look at what's going on under their own nose in their organization's contact center," says Calabrio's Rebecca M...
View articleIn light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...
View articleNate Skinner, VP of Marketing at Salesforce's Pardot, shares with ClickZ his perspective on what's happening in the world of B2B marketing. Read More...
View articleSAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...
View articleCompanies jumped on the chatbot bandwagon a few years ago. The first generation has come up short in some ways, but the new wave of digital assistants...
View articleTraditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...
View articleIn a digital age filled with data, some of the best insights can be found via actual conversations on customer calls. Three strategies from recent web...
View articleTechSee has released what they're calling the first AI-powered visual recognition for contact centers, to help detect and resolve customer issues via ...
View articleIBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...
View articleRapid advancements in NLP and machine learning have given rise to conversational AI technologies marketers can use for more engaging conversational ad...
View articleIn "The future of personalization—and how to get ready for it," McKinsey highlights what marketers should expect and prepare for around "ultra-persona...
View articleFrom more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...
View articleAdobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...
View articleTop email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...
View articleThis next year doesn't simply revolve around having or acquiring data, but rather how marketers use and report on it to create effective change. Read ...
View articleDeloitte's new Heat AI aims to surface short-term online trends by analyzing as many as 100 million posts daily and generating up to one million predi...
View articleWith the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...
View article40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...
View articleAmazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all a...
View articleThough chatbots continue to explode in popularity for marketers, they have downsides that result in consumers preferring human interaction. Read More...
View articleFears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...
View articleWhile everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...
View articleAdobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...
View articleConsumer opinions quickly amplify thanks to social media and one negative opinion can spiral into millions of views. How is AI slowly changing that? R...
View articleThe global chatbot market is expected to surpass $994 million by 2024, with a compound annual growth rate of 27%. An overview of the state of the chat...
View articleRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
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