Alexa, what's for dinner?: Why Campbell's is doubling down on voice
AI & Automation

Alexa, what's for dinner?: Why Campbell's is doubling down on voice

8y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

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What's your Amazon strategy? The evolution of ecommerce
Data insights

What's your Amazon strategy? The evolution of ecommerce

8y Mike O'Brien

What's your Amazon strategy? The evolution of ecom...

Amazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...

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Will Amazon Fresh conquer the UK grocery market?
Media

Will Amazon Fresh conquer the UK grocery market?

10y Graham Charlton

Will Amazon Fresh conquer the UK grocery market?

Amazon has announced the launch of its online grocery offering, launching Fresh in central and east London.  It’s launching into a well advanced...

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