In the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivi...
View articleIf cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But contin...
View articleGoogle’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experien...
View articleVirgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week G...
View articleFlappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue....
View articleBig Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Read More...
View articleApple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Read More...
View articleApple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without...
View articleBrands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Read More...
View articleHaving direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple ...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
View articleApple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million. Read...
View articleAdobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe T...
View articleApple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Read More...
View articleFacebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link o...
View articleThe initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Read More...
View articleWill the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Read More...
View articleA new study by Nielsen looks into which operating system is winning the smartphone market. Read More...
View articleApple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at ...
View articleThese four themes will help marketers move beyond a laundry list of tasks for their next app update and toward a holistic way of thinking about the mo...
View articleA link to the 15-second trailer was posted on the film's Facebook and Twitter pages on July 12. Read More...
View articleIn your design ad development phases, do you make room for the ability to make drastic changes late in the game? Read More...
View articleAs Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels. Read More...
View articleITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform. Read Mo...
View articleAs mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Read More...
View articleA new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Read M...
View articleWhat are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation? Read More...
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