While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by ...
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View articleThere are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mob...
View articleUnderstanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience fo...
View articleMove your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive...
View articleAre we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. ...
View articleThe three underlying problems that need addressing before cross-device integration becomes a mainstream trend. Read More...
View articleSeveral new predictions on the mobile industry and why we may finally have come to the year of mobile. Read More...
View articleUrban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Associati...
View articleApple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like i...
View articleIt's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Read More...
View articleAdelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. T...
View articleMarketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Read More...
View articleMaking sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption. Read More...
View articleWhile the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital co...
View articleThere's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Read More...
View articleSeven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Can...
View articleMobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicat...
View articleWhen ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than eve...
View articleThe development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Read More...
View articleWhy the iPhone 4S may be the world's best marketing giveaway. Read More
View articleIt may be time to learn about this new device because new owners are going to be looking for content channels. Read More...
View articleAnd how you must strategize around the information gap caused by the Google-Apple war. Read More...
View articleHow to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Read More...
View articleApple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do. Read More...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleMobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study. Re...
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