Q&A: Big Data, Mobile, and Weibo Analytics
Analytics

Q&A: Big Data, Mobile, and Weibo Analytics

14y Adaline Lau

Q&A: Big Data, Mobile, and Weibo Analytics

Hong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market. Read More...

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Big Data Is Never Too Big When You Can Act On It
Data insights

Big Data Is Never Too Big When You Can Act On It

14y Aubrey Beck

Big Data Is Never Too Big When You Can Act On It

The problem isn't the data. Read More

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Dashboards, Infographics, and Visualizations - Best Practices
Analytics

Dashboards, Infographics, and Visualizations - Best Practices

14y John D'Arcy

Dashboards, Infographics, and Visualizations - Bes...

When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Read More...

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Big Data - What Marketers Need to Know
Marketing

Big Data - What Marketers Need to Know

14y Brad Terrell

Big Data - What Marketers Need to Know

The fastest climbers on the big data learning curve represent the future of marketing. Are you prepared? Read More...

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Wanted: Data Scientist With a Human Touch
Marketing

Wanted: Data Scientist With a Human Touch

14y Anna Maria Virzi

Wanted: Data Scientist With a Human Touch

The race to obtain better insights about customers and prospects is in large part a recruiting game. Read More...

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6 Tips for Using Propensity Models to Improve Response and Revenue
Automation

6 Tips for Using Propensity Models to Improve Response and Revenue

14y Stephanie Miller

6 Tips for Using Propensity Models to Improve Resp...

Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Read More...

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Why Is the Digital Media Space Such a Mess?
Display Advertising

Why Is the Digital Media Space Such a Mess?

14y Adrian Tompsett

Why Is the Digital Media Space Such a Mess?

As the universe contracts, more cleanly defined lines and organization will take the place of chaos. Read More...

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Request for Proposal: How to Make the Most of It
Automation

Request for Proposal: How to Make the Most of It

14y Stacie Levy

Request for Proposal: How to Make the Most of It

How to develop a scoring system to evaluate marketing automation providers. Read More...

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How to Select a Bulletproof Data Management Platform
Display Advertising

How to Select a Bulletproof Data Management Platform

14y Eugene Becker

How to Select a Bulletproof Data Management Platfo...

A shopping guide for a DMP. Read More

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Netezza Aims to Help Retailers Crunch Big Data
Analytics

Netezza Aims to Help Retailers Crunch Big Data

14y Susan Kuchinskas

Netezza Aims to Help Retailers Crunch Big Data

IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Read More...

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New Tracking Methods Evade User Control
Analytics

New Tracking Methods Evade User Control

15y Jack Marshall

New Tracking Methods Evade User Control

Technologies help publishers and marketers persistently track online behaviors. Read More...

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Adobe Acquires Data-Management Firm for Omniture Unit
Data insights

Adobe Acquires Data-Management Firm for Omniture Unit

15y Douglas Quenqua

Adobe Acquires Data-Management Firm for Omniture U...

Demdex gives publishers more control over the behavioral data they collect. Read More...

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IBM Buys Coremetrics to Strengthen Analytics Offerings
Actionable Analysis

IBM Buys Coremetrics to Strengthen Analytics Offerings

16y Kate Kaye

IBM Buys Coremetrics to Strengthen Analytics Offer...

The move marks one of many in IBM's path toward building its marketing analytics business. Read More...

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