Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules befor...
View articleBeef up your email campaign strategy by segmenting your customers into this three lifecycles. Read More...
View articleTencent to roll out English language social network, offer multi-language instant messaging service. Read More...
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View articleWith total revenue from mobile Internet users in China expected to reach up to 2 billion yuan by 2012. Here's an overview of key mobile search players...
View articleFor product and marketing teams, maps provide important benefits for some websites. Consider these approaches and metrics to monitor. Read More...
View articleGroupon buys uBuyiBuy, Beeconomic, and Atlaspost, giving it a presence in Hong Kong, Singapore, Philippines, and Taiwan. Read More...
View articleMaintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Read More...
View articleTo begin planning your campaign around a microblog in China, here are two things you need to consider. Read More...
View articleRebrands investment arm as Velocitor and courts startups in China. Read More...
View articleAre you still using conventional media planning methods to manage new digital media? Read More...
View articleWhat are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Read More...
View articleA tale of two companies with online reputation problems in China. Read More...
View articleClickZ expands into Asia-Pacific, providing marketers with best practices, how to's, and news in this fast-changing, diverse region. Read More...
View articleChina's video sharing platform plans revenue model based on branded original content. Read More...
View articleBut the search advertising company awaits approval from another government agency in a decision that affects local and mobile ads. Read More...
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