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View articleDuring her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...
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View articleFast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...
View articleReemerging from Chapter 11 as a more modern digital brand, Jennifer Convertibles partnered with content-creation platform SheSpeaks for its first fora...
View articleThough a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...
View articleMany marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips f...
View articleSoft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...
View articleEric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the ...
View articleConsider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensi...
View articleSwedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the ...
View articleUnderstanding your consumers' demographics and traits are important when planning your mobile content framework. Read More...
View articleUsing video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...
View articleEmail automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...
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