PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Read More...
View articleWe have to approach digital advertising in a new way. Consider this. Read More...
View articleOwned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO? Read More...
View articleWhen it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Read More...
View articleInsights on how the global campaign has been adapted to the China market. Read More...
View articleYou have a variety of ways to improve your first impression for your business in the search and social environment. Read More...
View articleWhile video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds co...
View articleMedia planners have to become proficient in content planning and native advertising strategies. Here's why. Read More...
View articleTelecoms research site Budde.com revealed that 49 percent of the globe's mobile subscribers are located in Asia. Read More...
View articleClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers...
View articleConsider these three digital marketing strategies to tackle a slow economy. Read More...
View articleClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Od...
View articleCoca-Cola is a good example of adapting a global brand for a country-specific audience. Read More...
View articleAs retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the RO...
View articleThe goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing stra...
View articleGinzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S. Read More...
View articleAn interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified ...
View articleYou've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Read More...
View articleCES, the world's biggest consumer electronics show has wrapped up and the industry is abuzz with the latest trends and technologies. Read More...
View articleBrands are becoming the media, attracting their own audiences. Here are the standouts. Read More...
View articleOnline marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Read More...
View articlePer the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Read More...
View articleThree themes gathered from the two-day program: Read More...
View articleIn our collective enthusiasm of creating content and spreading it virally, we seem to forget the raison d'etre of advertising and communications. Read...
View articleHere's an integrated email and social strategy based on how we approach it for our clients. Read More...
View articleWith increasing social presence, it's become even more critical for brands to have a content strategy in place. Consider these factors. Read More...
View articleDigital gifts are as fun as real Happy Meal toys for kids, says agency. Read More...
View article