By employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue d...
View articleQuality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your cont...
View articleLead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Read More...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articleEven though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over th...
View articleBy conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates...
View articleThese tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from ...
View articlePR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionabl...
View articleA candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenge...
View articleWhy can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you c...
View articleWith the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospect...
View articleFor B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a cont...
View articleSocial media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Read More...
View articleBusinesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspe...
View articleAccording to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Read More...
View articleThe concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...
View articleIt’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...
View articleApplying the funnel to an American airline that uses paid search to drive demand to its booking engine across Asia. Read More...
View articleAn approach for marketers to track, measure, and analyse their visitors' journeys. Read More...
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