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View articleFacebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have alwa...
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View articleAnalysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then ...
View articleAmazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...
View articleWhile the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Read...
View articleAs is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...
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View articleSocial media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the questio...
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View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleAlthough it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and...
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