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    Better email acquisition is key for big data success
    Email

    Better email acquisition is key for big data success

    10y Ryan Phelan

    Better email acquisition is key for big data succe...

    Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...

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    Avinash Kaushik: Only Great Metrics
    Marketing

    Avinash Kaushik: Only Great Metrics

    14y Susan Kuchinskas

    Avinash Kaushik: Only Great Metrics

    Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. Read More...

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    What Will 2012 Bring to TV? The Over The Top Upstarts
    Media

    What Will 2012 Bring to TV? The Over The Top Upstarts

    14y Andrew Solmssen

    What Will 2012 Bring to TV? The Over The Top Upsta...

    Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Read More...

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    DirecTV Gives Starcom First Shot at Addressable TV Ads
    Marketing

    DirecTV Gives Starcom First Shot at Addressable TV Ads

    15y Kate Kaye

    DirecTV Gives Starcom First Shot at Addressable TV...

    SMG has dibs on addressable TV ad inventory at national scale. Read More...

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    Google Extends TV Ad Program With DirecTV Partnership
    Media

    Google Extends TV Ad Program With DirecTV Partnership

    16y Jack Marshall

    Google Extends TV Ad Program With DirecTV Partners...

    Sales arrangement marks progress for Google's fledgling TV ad product. Read More...

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