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    IBM’s Watson now powers ad optimization with new Advertising Accelerator
    AI & Automation

    IBM’s Watson now powers ad optimization with new Advertising Accelerator

    6y Barry Levine

    IBM’s Watson now powers ad optimization with new A...

    IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...

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    Strategies for how to test your Facebook ad campaigns
    Social media

    Strategies for how to test your Facebook ad campaigns

    7y Brian Bowman

    Strategies for how to test your Facebook ad campai...

    Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...

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