Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increa...
View articleAsia has a long and entrenched mobile payment landscape, with contactless transactions in China alone worth $17 billion. Read More...
View articleSears' Shop Your Way allows customers to make returns and exchanges from inside their vehicles by integrating the company's website, mobile app, and b...
View articleWhen Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If m...
View articleOnly 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Read More...
View articleImplementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced...
View articleThe Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
View articleThe e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Read More...
View articleDramatically increase sales and boost margins by discovering what drives your shoppers to buy. Read More...
View articleAs back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded con...
View articleFollowing a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts wi...
View articleThe new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Read More...
View articleA recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping proc...
View articleCreating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" o...
View articleSenior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them int...
View articleBy utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return o...
View articleGoogle will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt...
View articleA look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many a...
View articleA new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing effor...
View articleAs summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you w...
View articleA look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they...
View articleKnowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their custome...
View articleAs the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are t...
View articleThe tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the...
View articleLevi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. ...
View articleNow, when users receive a pin, they can reply with a message or send a pin back. Industry insiders say this feature adds another layer to Pinterest’s ...
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