The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving he...
View articleWith email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's ...
View articleWhen you have a data tree showing behavior from send through conversion it makes the analysis much easier. Read More...
View articleOne of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Read More...
View articleEffective email marketing means getting the right content to your subscribers and getting that content to them when they want it. Read More...
View articleHoliday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Read Mo...
View articleMarketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not ...
View articleThere's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Read More...
View articleMastering engagement will determine whether your email program ultimately succeeds or fails. Read More...
View articleWhether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Read More...
View articleBy next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Read More...
View articlePick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mi...
View articleDon't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Read More...
View articleWhat the Publicis Omnicom merger means for email marketers. Read More
View articleCan small businesses still compete with the Goliaths of the world for consumers' loyalty? Read More...
View articleWhen thinking about communicating across email, mobile, and social, how are brands handling segmentation? Read More...
View articleHere's why it's time to improve the consumer experience online. Read More...
View articleTo boost results, think in terms of service, not just promos. Here's how. Read More...
View articleWritten by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman Read More...
View articleConfirmation messages get tremendous open rates. So why do so many companies still waste this excellent opportunity to up- or cross-sell or to cement ...
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