Mother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...
View articleGraze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and su...
View articleInboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...
View articleIn theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...
View articleMarketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...
View articleMillennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...
View articleThere's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...
View articleThe convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...
View articleThough there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...
View articleEmail and social media are two efficient channels to assess your customer satisfaction. Read More...
View articleLast week, we focused on the presidential hopefuls' emails. In part two of this series, we reached out to some branding experts to talk logos and slog...
View articleIn this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First...
View articleI’ve noticed a trend recently in the use of pop-ups by ecommerce sites. Pop-ups are nothing new, but they seem to be used more widely than ever....
View articleLaunching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...
View articleBy successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...
View articleOne way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...
View articleHow can using a "fast start" model refine the execution of your marketing strategy? Read More...
View articleBy using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...
View articleOptimize your email marketing program by testing its functionality with these strategies. Read More...
View articleNews of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...
View articleWith the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...
View articleTo start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...
View articleA brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...
View articleBecause the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...
View articleAs gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?...
View articleDoes your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic? Read More...
View articleNow that Cyber Monday 2015 has come and gone, digital marketers can borrow strategies that were proven to be successful and implement them in future r...
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