When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Read More...
View articleWith 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad d...
View articleThe social media giant’s new feature will deliver location-based content for businesses. Read More...
View articleSouth Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and...
View articleA new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...
View articleBrands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...
View articleAfter today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines ...
View articleBy bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total c...
View articleA recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...
View articleFacebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...
View articleBMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...
View articleThese five key competitive intelligence metrics can help your business stay ahead of the curve. Read More...
View articleIn last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...
View articleTwitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely...
View articleSprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...
View articleThere's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts. Read More...
View articleIt seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Rea...
View articleTraditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social c...
View articleShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year...
View articleAs Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Read More...
View articlePutting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model al...
View articleComparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior ci...
View articleWhat do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Read More...
View articleFacebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilitie...
View articleFacebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Read More...
View articleEmploying the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure...
View articleDuring this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Read More...
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