Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]
Asia

Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]

14y Brandon Cheung

Social Shopping Will Steer Companies to Rethink Di...

A key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space. Read More...

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Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards
Financial Services

Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards

14y Janice Diner

Facebook Social Commerce Gets Game With Points, Lo...

How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Read More...

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Facebook Overtakes Orkut for No. 1 in Brazil
Audience

Facebook Overtakes Orkut for No. 1 in Brazil

14y Christopher Heine

Facebook Overtakes Orkut for No. 1 in Brazil

2011 was a huge growth year for Facebook in the South American nation. Read More...

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Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'
Social

Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'

14y Christopher Heine

Facebook Is Key As Doritos Reprises 'Crash The Sup...

Contest will decide the brand's commercial creative for the big game. Read More...

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Facebook IPO Set for May
Social

Facebook IPO Set for May

14y Shaun Nichols

Facebook IPO Set for May

ATD reports the company is closing on a date for its public offering. Read More...

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Followers! Likes! Retweets! Value?
Marketing

Followers! Likes! Retweets! Value?

14y Jeff Lerner

Followers! Likes! Retweets! Value?

Many businesses need to better understand why they're investing time and money in social media. Read More...

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Behind Betty Crocker's Winning Holiday Social Campaign
Social

Behind Betty Crocker's Winning Holiday Social Campaign

14y ClickZ News Staff

Behind Betty Crocker's Winning Holiday Social Camp...

The cake mix maker's in-house kitchen staff is ready to interact with fans and followers. Read More...

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Portlandia Gets Social Boost From Battlestar Galactica
Social

Portlandia Gets Social Boost From Battlestar Galactica

14y Christopher Heine

Portlandia Gets Social Boost From Battlestar Galac...

Digital campaign syncs up programs to increase Portlandia's Facebook fans, Nielsen TV rating. Read More...

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Dolce & Gabbana Photo Ban Triggers Social Uproar in Hong Kong
Social

Dolce & Gabbana Photo Ban Triggers Social Uproar in Hong Kong

14y Adaline Lau

Dolce & Gabbana Photo Ban Triggers Social Uproar i...

Protests intensify, but luxury brand does not immediately respond. Read More...

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Facebook Begins News Feed Ads Rollout
Social

Facebook Begins News Feed Ads Rollout

14y Christopher Heine

Facebook Begins News Feed Ads Rollout

Promos are labeled as "Featured" to the user. Read More...

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Applebee's: Facebook Bested Other Digital Ads
Social

Applebee's: Facebook Bested Other Digital Ads

14y Christopher Heine

Applebee's: Facebook Bested Other Digital Ads

Restaurant brand added 70,000 fans/likes last week. Read More...

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How Wine Brands Chase Women With Wit, Crowdsourcing, Facebook
Social

How Wine Brands Chase Women With Wit, Crowdsourcing, Facebook

14y Joan Voight

How Wine Brands Chase Women With Wit, Crowdsourcin...

Wine sellers Middle Sister and Mad Housewife use a playful cast of characters to embody products. Read More...

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7 Top Online Marketing Trends for 2012 [Data Included]
Actionable Analysis

7 Top Online Marketing Trends for 2012 [Data Included]

14y Heidi Cohen

7 Top Online Marketing Trends for 2012 [Data Inclu...

How to get your marketing plans on the right track. Read More...

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Use Social Graph to Create Meaningful Brand Experiences [Video]
Asia

Use Social Graph to Create Meaningful Brand Experiences [Video]

14y Vincent Teo

Use Social Graph to Create Meaningful Brand Experi...

Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on F...

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Monetizing Social in Japan: Mixi vs. Facebook
Asia

Monetizing Social in Japan: Mixi vs. Facebook

14y Shohei Shimoda

Monetizing Social in Japan: Mixi vs. Facebook

Mixi offers Pages, launches contextual advertising platform. Read More...

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By the Numbers: 14 Stats About the Year of Mobile and Social
Marketing

By the Numbers: 14 Stats About the Year of Mobile and Social

14y Anna Maria Virzi

By the Numbers: 14 Stats About the Year of Mobile ...

2011 turned out to be a blockbuster year for e-commerce, mobile, and social networks - and Rebecca Black and Lady Gaga, too. Read More...

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Are Too Many Metrics Clouding Your View of Your Customer?
Data insights

Are Too Many Metrics Clouding Your View of Your Customer?

14y Andrea Fishman

Are Too Many Metrics Clouding Your View of Your Cu...

Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Read More...

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The Most Important Question a Brand Must Answer for Success in 2012 Is...
Search

The Most Important Question a Brand Must Answer for Success in 2012 Is...

14y Chris Copeland

The Most Important Question a Brand Must Answer fo...

Brands have more opportunities to influence the purchase path a consumer will take. Read More...

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ClickZ Holiday Social Showdown: Betty Crocker Wins!
Social

ClickZ Holiday Social Showdown: Betty Crocker Wins!

14y ClickZ News Staff

ClickZ Holiday Social Showdown: Betty Crocker Wins...

The cake and cookie mix maker demonstrated that old brands can learn new tricks. Read More...

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Ron Paul Super PAC Spends It All Online
Marketing

Ron Paul Super PAC Spends It All Online

14y Kate Kaye

Ron Paul Super PAC Spends It All Online

UPDATE: Pro-Ron Paul group Endorse Liberty has spent all of its ad budget on Google and Facebook so far. Read More...

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11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More
Marketing

11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More

14y Team ClickZ

11 Most Popular ClickZ Columns in '11: Social Mark...

And lessons in leadership from Steve Jobs. Read More...

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2011 in Headlines: Facebook, Deals, and Mobile Ruled
Marketing

2011 in Headlines: Facebook, Deals, and Mobile Ruled

14y Zachary Rodgers

2011 in Headlines: Facebook, Deals, and Mobile Rul...

Of ClickZ's ten most read news stories, six were about Facebook, Twitter, or Google+. Read More...

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5 Innovative Buys You Might Have Missed
Media

5 Innovative Buys You Might Have Missed

14y Tessa Wegert

5 Innovative Buys You Might Have Missed

Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Read More...

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Orville Redenbacher's Tries Augmented Reality on Facebook
CPG

Orville Redenbacher's Tries Augmented Reality on Facebook

14y Zachary Rodgers

Orville Redenbacher's Tries Augmented Reality on F...

Advances in augmented tech could bring such experiences to mobile next year. Read More...

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People Want to Connect With You, Not Be Marketed To
Social

People Want to Connect With You, Not Be Marketed To

14y Liana Evans

People Want to Connect With You, Not Be Marketed T...

Six steps that you can take so you don't fall into the "push the message" trap when using social media as part of an integrated marketing strategy. Re...

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10 Social Media 2011 Highlights (Data Included)
Actionable Analysis

10 Social Media 2011 Highlights (Data Included)

14y Heidi Cohen

10 Social Media 2011 Highlights (Data Included)

A look at how marketers are integrating social media into their marketing plans. Read More...

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Is Google Taking Your Traffic?
Social

Is Google Taking Your Traffic?

14y Cathy Halligan

Is Google Taking Your Traffic?

A look back and a look ahead at Google's growing role in e-commerce. How marketers can prepare. Read More...

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