Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Read More...
View articleAnd how you must strategize around the information gap caused by the Google-Apple war. Read More...
View articleMore than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...
View articleGoogle is now enabling a common display targeting method for search ads. Read More...
View articleAre you fully leveraging all your SEM, social media, and online targeting assets? Read More...
View articleTwitter made a change to its robots.txt file that will allow search engines like Google to crawl and index Twitter search results pages. Read More...
View articleFacebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search...
View articleWhy shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the ...
View articleThe machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are ...
View article10 myths to paid search marketing every brand marketer should pay attention to. Read More...
View articleFollowing Google's ad exchange move into China, OpenX also has plans to enter the country, the second largest ad market worldwide. Read More...
View articleOffer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web s...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleGoogle recently launched its improved geotargeting capabilities. Read More...
View articleGoogle's Chrome is the latest browser to allow users to block monitoring. Read More...
View articleAdobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social medi...
View articleBrands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, w...
View articleBing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to col...
View articleU.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...
View articleMicrosoft is on a quest to change perception about Bing in a challenge to Google. Read More...
View articleLoreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Read More...
View articleAmericans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Read More...
View articleGoogle tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen ratings service. Read More...
View articleFeeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Read More...
View articleFirm receiving 1.5 million requests a week, over 10 times the number for the same period last year. Read More...
View articleGoogle dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...
View articleGoogle Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads. Read More...
View article