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    Brands are moving to in-house programmatic: Is it the right choice?
    Digital Advertising

    Brands are moving to in-house programmatic: Is it the right choice?

    8y Mark Gorman

    Brands are moving to in-house programmatic: Is it ...

    Nearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choic...

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    Should brands bring their programmatic advertising in-house?
    Digital Advertising

    Should brands bring their programmatic advertising in-house?

    9y Luke Richards

    Should brands bring their programmatic advertising...

    Over the last few years, the increasing accessibility of programmatic advertising technology has led to a desire for brands to bring their programmati...

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