As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accord...
View articleIn a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...
View articleThe brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter. Read More...
View articleWithin 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second ...
View articleDoes a 15-second video ad work on Instagram? Read More
View articleFive guys who believe that many small actions can add together for a movement that matters have created a map to track the haze in Singapore. Read Mor...
View articleInstead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds. Read More...
View articleThe feature, 21st Street, also includes #F21xMe, which asks fans to submit photos on Instagram. Read More...
View articleJust because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmente...
View articleAbout 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured. Read More...
View articleWhether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social med...
View articleKFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces. Read More...
View article#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Read More...
View articleNike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its Ni...
View articleThe organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Read M...
View articleThe promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Read More...
View articleThe Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show. ...
View articleHow three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Read More...
View articleThe new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Read More...
View article59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Read More...
View articleIn this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...
View articleHonda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Read More...
View articleImages are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. R...
View articleThis year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Read More...
View articleCathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Read More...
View articleAfter its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate. Read More...
View articleOne of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance....
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