COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...
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View articleEntering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...
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View articleChannable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...
View articleSaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and ret...
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View articleThis article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. Read More...
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View articleA B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...
View articleModern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...
View articleWondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read More...
View articleNick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...
View articleYaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...
View articleJim Sharpe, CEO of Aventri, explains how virtual events will evolve in 2021, with new tools and best practices to enhance networking. Read More...
View articleWant to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...
View articleBusiness decision making has traditionally relied on experienced managers and human input. Augmented Reality is beginning to allow organizations to le...
View articleThe convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...
View articleAugmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...
View articleTo meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...
View articleJeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read More...
View articleLauren Douglass, SVP Global Marketing, Channel Factory offers insights on three key factors marketers should consider in order to maximize audio ad ca...
View articleWhere should retailers focus their efforts for the holiday season and heading into 2021? Read More...
View articleCommit to pilot programs and data before getting your ABM program off the ground. Read More...
View articleMarketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...
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