Understanding the Importance of Social Media ROI
Social

Understanding the Importance of Social Media ROI

14y Nick Cifuentes

Understanding the Importance of Social Media ROI

Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss. Read More...

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Fixing Your Site, Step 3: Determining What to Test
Acquisition

Fixing Your Site, Step 3: Determining What to Test

14y Tim Ash

Fixing Your Site, Step 3: Determining What to Test

Not all elements on your landing page matter. You'll have to take your best guess in prioritizing what to test first. Read More...

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Test Before You Launch, Virgin!
Analytics

Test Before You Launch, Virgin!

14y Jack Aaronson

Test Before You Launch, Virgin!

Never unleash your new site in Q4 and oh…make sure your site works before launching it! Read More...

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Followers! Likes! Retweets! Value?
Marketing

Followers! Likes! Retweets! Value?

14y Jeff Lerner

Followers! Likes! Retweets! Value?

Many businesses need to better understand why they're investing time and money in social media. Read More...

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How to Measure Your Email Channel's Value
Email

How to Measure Your Email Channel's Value

14y Mike Hotz

How to Measure Your Email Channel's Value

Developing a method to measure success is the key to demonstrating the true value email has in your organization. Read More...

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Fixing Your Site, Step 2: Where Do You Start Testing?
Acquisition

Fixing Your Site, Step 2: Where Do You Start Testing?

14y Tim Ash

Fixing Your Site, Step 2: Where Do You Start Testi...

With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action. Read More...

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Meet Your Audience (for the Second Time)
Marketing

Meet Your Audience (for the Second Time)

14y Chris O'Hara

Meet Your Audience (for the Second Time)

Use audience measurement data to optimize digital display campaigns. See how with this real-life example. Read More...

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Are Too Many Metrics Clouding Your View of Your Customer?
Data insights

Are Too Many Metrics Clouding Your View of Your Customer?

14y Andrea Fishman

Are Too Many Metrics Clouding Your View of Your Cu...

Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Read More...

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4 Ways to Engage Email Non-Responders
Email

4 Ways to Engage Email Non-Responders

14y Simms Jenkins

4 Ways to Engage Email Non-Responders

Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. Read More...

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You're Using the Wrong Social Media Metrics!
Analytics

You're Using the Wrong Social Media Metrics!

14y John Lovett

You're Using the Wrong Social Media Metrics!

It's time to create outcome and business value to take your social analytics game to the next level. Read More...

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How to Run Profitable Tablet-Focused PPC Search Campaigns
Paid Search

How to Run Profitable Tablet-Focused PPC Search Campaigns

14y Kevin Lee

How to Run Profitable Tablet-Focused PPC Search Ca...

The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Read More...

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Don't Believe Everything You Think
Analytics

Don't Believe Everything You Think

14y Jim Sterne

Don't Believe Everything You Think

Twelve ways your mind is working against you when measuring business outcomes. Read More...

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Analytics Bridge to Nowhere
Actionable Analysis

Analytics Bridge to Nowhere

14y Andrew Edwards

Analytics Bridge to Nowhere

What happens when you've planned for day one but not day 150. Read More...

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Fixing Your Site, Step 1: Developing Your Action Plan
Acquisition

Fixing Your Site, Step 1: Developing Your Action Plan

14y Tim Ash

Fixing Your Site, Step 1: Developing Your Action P...

To build a truly high-performing website, you must begin with a solid understanding of your business objectives and know how your landing page or webs...

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Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!
Actionable Analysis

Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!

14y Heidi Cohen

Don't Have a Mobile Marketing Strategy? 5 Mobile T...

Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans. Read More...

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The Art of Mobile Multitasking
Marketing

The Art of Mobile Multitasking

14y Jeremy Lockhorn

The Art of Mobile Multitasking

What are consumers doing on their mobile devices while watching TV? Read More...

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Digital Marketing in 2012: Year of Application
Asia

Digital Marketing in 2012: Year of Application

14y James Wu

Digital Marketing in 2012: Year of Application

With so many changes in 2011, being able to apply all you learned would be the key theme for 2012. Consider these four areas. Read More...

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Do We Need Stinkin' Badges?
Marketing

Do We Need Stinkin' Badges?

14y Sean Carton

Do We Need Stinkin' Badges?

Creating standardized and recognized ways of identifying someone's skills in many different areas has become a necessity in the digital marketing indu...

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So Who Asked? - What Governments Officially Say About Web Analytics
Actionable Analysis

So Who Asked? - What Governments Officially Say About Web Analytics

14y Andrew Edwards

So Who Asked? - What Governments Officially Say Ab...

How governments stand in relation to the maturity of web analytics efforts. Read More...

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Signal to Noise
Marketing

Signal to Noise

14y Chris O'Hara

Signal to Noise

What data should inform media investment decisions? Read More

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Data Paralysis - Are You Searching for a Cure?
Analytics

Data Paralysis - Are You Searching for a Cure?

14y Dominic Powers

Data Paralysis - Are You Searching for a Cure?

Do you have the right people and partners, with the right skills doing the right job? Read More...

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Better Usability = Higher Conversions
Acquisition

Better Usability = Higher Conversions

14y Tim Ash

Better Usability = Higher Conversions

How usable is your site? Three steps to make your website more user-centric. Read More...

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The Digital Video Dilemma
Media

The Digital Video Dilemma

14y Jessica Richards

The Digital Video Dilemma

A look at the value of digital video beyond the GRP. Read More

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What's the ROI on Free Tools?
Analytics

What's the ROI on Free Tools?

14y Neil Mason

What's the ROI on Free Tools?

How much is the data from free tools really worth? Read More

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5 Ways to Measure Social Media
Search

5 Ways to Measure Social Media

14y Ron Jones

5 Ways to Measure Social Media

Group your social media monitoring efforts into a progression where awareness and exposure lead to desired action from your target audience. Read More...

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Customer Feedback: Embrace or Ignore?
Analytics

Customer Feedback: Embrace or Ignore?

14y Jack Aaronson

Customer Feedback: Embrace or Ignore?

Is a generation of people who want to emulate Steve Jobs throwing away the idea of user testing, analytics, and customer research? Read More...

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Implementing 'Digital Is a Philosophy'
Marketing

Implementing 'Digital Is a Philosophy'

14y Augustine Fou

Implementing 'Digital Is a Philosophy'

Instead of thinking of digital as the channel, we need to think of it as a set of guiding principles that can help make all advertising and marketing ...

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