With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Read More...
View articleFive red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Read More...
View articleIt's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within you...
View articleA look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Read More...
View articleBy staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or ser...
View articleIn China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagemen...
View articleHow the one who has turned to data and algorithms and the one who has become CMO see things differently. Read More...
View articleUsing business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem. R...
View article'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we woul...
View articleThe time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual produ...
View articleSometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winne...
View articleFor email marketers, where there is big data there is relevance. Read More...
View articleSteps for drawing a circle of value linking back to the most crucial business metric: the bottom line. Read More...
View articleA discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Read More...
View articleDon't do predictive; use predictive to solve particular problems. Read More...
View articleA Community Influence Pyramid that will help you select the tool that's best for your particular situation. Read More...
View articleMachine learning and big data heavy lifting do not depend on certainty, but on approximations. Read More...
View articleNinety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by loca...
View articleDigging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analyt...
View articleYP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local sea...
View articleDeclaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere f...
View articleA tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh...
View articleEighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Read More...
View articleDominate organic search, deliver a holistic user experience, and improve your brand with a content audit. Read More...
View articleIf your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Re...
View articleReorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Read More...
View articleHow can you prove the success across your product engagement strategy? Read More...
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